Apply a small amount in hand and massage onto wet face. With light pressure, shave in the direction of hair growth, thoroughly rinsing razor in warm water between strokes. After shaving, rinse face and neck with cold water. Pat skin dry with a towel and apply Cade After Shave Balm. Tip: For an extra-protective barrier between razor and skin, apply Cade Travel Oil to beard in upward strokes before applying Cade Shaving Gel.